Automotive & Transportation

Pedal to the metal

When competition is tight, you need a different type of engine. Design in VR, rethink the dash, or usher in an electric future — whatever your vision, all roads lead to real time.

Video content courtesy of Audi Business Innovation | Hyperbowl | Daimler | BMW AG | An Elastique Production | Porsche | NVIDIA | Volkswagon | Lotus Cars | REALTIME
01Overview
02Features
03Case Studies
04Resources
05Get Started
01

Overview

Smart tech for every touchpoint

Image courtesy of BMW AG

Design and delight

When you want to excite someone or shorten the design cycle, immersive experiences are the way to go. With Unreal Engine, you can show customers every option in the catalog, take them on a VR test drive, or iterate on high-fidelity designs, all in the same place.

The latest version of Unreal Engine gives us a great opportunity to improve our content production processes to reduce time to market, generate more assets, and get visual consistency with an unified approach.

Thomas Zuchtriegel

Head of AR/VR Data, Process & Technology, Audi Business Innovation

Digital cockpit development (HMI)

How can you differentiate your in-car experience from the competition? With Unreal Engine, you can design the type of HMI, infotainment, or digital cockpit experience that takes them where they want to go—in style.
Image courtesy of AltSpace

One source of truth

Store all of your digital reference models in one place, so as you work through rapid virtual prototyping, collaborative design reviews, HMI testing, ergonomic studies, and configurators, everything is seconds away.

The Automotive Field Guide

Copyrights BMW AG
Real-time technology is turbocharging the automotive industry from initial design to the dealership floor. Download our free Automotive Field Guide and find out how Unreal Engine-powered workflows are transforming your business.
02

Features

Key features

Slide 1 of 5
  • Image courtesy of Ferrari S.p.A.

    Push the limits, right away

    Achieve visuals out of the box that are as real as it gets. In Unreal Engine, real-time ray tracing delivers true reflections, dynamic soft shadows, global illumination, and HDR image-based lighting—so it’s easier than ever to create the type of awe-inspiring digital showrooms, configurators, and videos that sell your product before you even say a word.
  • Image courtesy of David Baylis

    Accelerated, automated

    Quickly and easily convert CAD data from many sources at high fidelity, and then iterate to your heart’s content with Datasmith’s nondestructive re-import feature. Automate optimization processes with Python scripting, and easily create configurators with the Variant Manager and Blueprint visual scripting.
  • Image courtesy of Lexus Australia | Rotor Studios

    Multi-user collaboration on any device

    Build and review your design alone, or with others, at human scale. With support for multi-user VR collaboration, participants can grab and manipulate objects from anywhere in the world, helping everyone make design changes in context.
  • Ford Mustang MACH-E - image courtesy of Burrows

    Your data, your choice

    Create immersive experiences; render photorealistic marketing stills and videos; or deliver interactive product configurators to customers anywhere in the world—the sky's the limit. And with access to WebGL/GLTF exporting, as well as the full source code, you can even create custom apps we haven't even thought of yet.

  • HMI helpers

    With Unreal Engine, there’s no waiting for an engineer. Designers can incorporate everything themselves using HMI widgets and simulators that make it easy to rapidly iterate/explore what a design will actually look like in practice. Learn more in our HMI hub.
03

case studies

Epic stories

Image courtesy of MHP and Pagani

Case Study

Digital showrooms enrich Pagani hypercar configuration experiences

A real-time configurator developed by MHP, combined with fully configurable automotive sales content, helps Pagani provide a top-end sales service to its exclusive client base.
Image courtesy of the University of Warwick

Case Study

Meet the hybrid real-time simulator for testing autonomous vehicles

Image courtesy of BMW AG

Case Study

Rolling out real-time technology across an entire automotive company

Image courtesy of BMW AG

Case Study

Rolling out real-time technology across an entire automotive company

Case Study

Meet the hybrid real-time simulator for testing autonomous vehicles

Stay connected

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your industry

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Image courtesy of Sky F1 | Sky Creative | The Mill

Case Study

A driving force: real-time rendering on The Mill’s high-octane F1 ads

Stay connected

Get updates on industry innovations and the latest free assets for

your industry

By submitting your information, you are agreeing to receive news, surveys, and special offers from Epic Games.
Privacy policy
04

Resources

Learn how to use Unreal Engine

Whether you’re just getting started and need some basic guidance, or you’re a seasoned pro who’s pushing Unreal Engine to its limits, there’s a range of options to help you succeed.

Online learning

Learn Unreal Engine

Learn how to get started with Unreal Engine as a content creator.

Online learning

Course

High-End Product Lighting and Rendering (Exterior)

1 hr, 15 mins
Learn how to make simple, reusable outdoor lighting scenes built on High Dynamic Range (HDR) sky domes.
Course

Studio Lighting

1 hr, 14 mins
This course explains the look development process for Studio Lighting, looking at the assignment of IES light profiles, light panels for fill lighting and reflections, and how to create a turntable Blueprint.
05

Get Started

Free download—includes every feature!

Get Unreal Engine

Get started for free!

Unreal Engine comes fully loaded and production-ready out of the box, with every feature and full source code access included. It's free to use for creating linear content such as marketing videos, and custom or internal interactive projects such as product configurators.

Talk To Us

Other license options

Looking for premium support, private training, custom terms, or a direct relationship with Epic Games? Talk to us about an Unreal Enterprise Program license or custom solution.