BMW brings mixed reality to automotive design with Unreal Engine
In the fast-paced automotive world, staying ahead of the design curve without sacrificing visual fidelity is becoming more and more critical for efficiently crafting the cars of tomorrow.
A new reality for automotive design
One of the big challenges in automotive design is finding the middle ground between crafting what a new car model would look like in a perfect world and what’s actually possible from a manufacturing and production standpoint given the time allotted.
Using a mixed reality design experience with Unreal Engine, VR, and specialized cutaway elements of physical car hardware, the team is able to experiment and make key decisions earlier in the process, leaving more time for iteration and refinement before locking in its designs.
High speed meets high fidelity
Using Unreal Engine helps speed up the process through real-time decision making without sacrificing the visual quality that’s imperative for the team’s success.
Wondering what BMW’s mixed reality lab using Unreal Engine looks like in action? Check out the full video above to see for yourself, and don’t forget to try the free Unreal Studio beta today to speed up your design workflows in Unreal Engine.