6.3.2016

BURROWS BRINGS TOP BRANDS INTO REAL-TIME 3D WITH UNREAL

By Keef Sloan

Burrows are a part of WPP, the world’s leading advertising agency network, and have been established more than 50 years. As an agency they specialize in digital and CGI work, and for them it has always been about delivering the absolute pinnacle of quality with regards to imagery and visualization.

Burrows recently announced a major project with a leading blue chip client, and Unreal Engine is the technology at the heart of that project.

Richard Wright, Burrows COO, explained more, “We’re going to be pushing the interaction and the engagement in a big way. It’s my vision and dream to be able to take a data feed direct from our clients, to drive the UE4 experience, and at the end of the process drive a fully configured car, created in Unreal Engine, through any environment that we can imagine.”

 
The project that Burrows are just starting to undertake on behalf of their client is going to be an eye opener. And we’re as excited as everyone else is to see what transpires.

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