Lamborghini shifts gears for a new digital-first landscape
Powered by Audi Business Innovation’s Automotive Visualization Platform, Lamborghini’s new real-time car configurator leverages Unreal Engine photorealism to deliver best-in-class visuals.
Audi Business Innovation drives industrial-scale visualization at VW GroupMultiple brands and dozens of car lines necessitate an efficient, global approach to visualization. At VW Group, the solution to that challenge is the Automotive Visualization Platform—an innovation that began at Audi and now provides real-time configurators, images, and videos for the entire group.
Automotive Configurator sample—available now!Dive under the hood of this free real-time configurator project and explore all the powerful Unreal Engine features used to create photorealistic, interactive experiences for automotive and manufacturing.
Audi takes control of its real-time automotive visualization dataWhen Audi created the third incarnation of its digital showroom, it was determined to make the most of the real-time data. With full access to the Unreal Engine project, they can reuse and further develop the assets for a wide range of marketing purposes.
Creating a digital showroom: Audi and Mackevision choose UE4When Audi and partners Mackevision started work on the latest incarnation of their real-time digital showroom, they wanted to provide customers with the most realistic experience possible. Find out why they chose Unreal Engine.
Sharing innovation at Build: Munich '18 for AutomotiveDid you miss Build: Munich '18 for Automotive? Representatives from every major automotive company got together to share knowledge and ideas for real-time projects with Unreal Engine. Check out the recap video and find out what attendees had to say.