Advertising
Pixomondo gives viewers a kick with new virtual production-based soccer commercialHow do you produce a commercial with a stadium full of screaming soccer fans that doesn’t break the bank or require hours of rotoscoping? Find out how PXO and partners used LED stages and virtual production workflows to achieve just that.
Virtual production conjures up excitement for Diablo ImmortalTo bring an epic battle to life in miniature on the commercial for the new mobile Diablo game, Impossible Objects combined hybrid virtual production, live action, and full in-engine visualization. Find out how real-time workflows in Unreal Engine slashed the project timeline by half.
How BY Movie Production Company and Wargaming created a World of Tanks ad in three days with virtual productionHear why one Belarusian studio has gone all in on LED virtual production, as they explore a pipeline that’s not only helping them create quick ads for mega-games, but a sci-fi series based on one of Russia’s most well-known stories.
Recruiting astronauts with virtual productionHow do you recruit for a job that’s off the planet? Boutique studio Duck Factory was tasked to find out. Learn how the team there worked with the European Space Agency to create a recruitment ad that would get new astronauts off the ground.
Balenciaga blurs real with Unreal in FortniteFortnite players can now dress in stunning digital versions of Balenciaga silhouettes. Find out how the pioneering fashion house has created a mind-bending, world-blending transmedia experience, reusing those same Fortnite character models for real-world 3D billboards, traditional promo materials, and more.
Holograms and flames: RTFKT reinvents sneakers for the virtual worldLike kids did in decades gone by, today’s youth explores identity through fashion—only now, they’re dressing to impress in the proto-Metaverse worlds found online. Enter RTFKT, AKA the ‘digital Supreme,’ with a range of otherworldly CG sneakers and bold vision for fashion’s future.
Engine House tames animated short Wylder with real-time workflowsCreating an animated short film in less than three months with a very small team while working from home is no mean feat. But that’s exactly what one Cornish studio has achieved. Adapted from wordless children’s book Wylder, the film is rendered entirely as final pixels in Unreal Engine.
Personalized advertising with Mackevision’s AWS-powered render-on-demand systemThe power of AWS cloud computing and Unreal Engine real-time rendering has been combined in Mackevision’s new render-on-demand system, offering a way to create personalized, photorealistic marketing assets in seconds.
Ferrari races towards the Metaverse with real-time technologyAs the Ferrari 296 GTB becomes the first real-life, drivable car in Fortnite, we look at how Ferrari’s early adoption of real-time technology paved the way for this achievement—and why it makes the brand perfectly poised to capitalize on the Metaverse.
MediaMonks helps global brands scale advertising campaigns with real-time renderingEffectively catering to local tastes and cultures is a challenge for global brands like OREO. With a myriad of packaging variations to reflect different flavors and languages, commercials have to be recreated numerous times. That’s why MediaMonks is finding new efficiencies with real-time rendering in Unreal Engine.
Volkswagen turns to virtual production for greener car commercialsWhen VW needed an innovative way to create a commercial for its new electric SUV, it opted to bring the location to the car rather than taking the car to different locations. Find out how virtual production workflows and an LED stage resulted in faster, greener, more cost-effective automotive marketing.
BMW Group unveils next-gen vehicles using virtual productionWith the pandemic ruling out attending events in person and next-generation vehicles to promote, BMW Group needed a new way to reach its audience. The solution lay in an immersive, multi-format digital event with Unreal Engine-powered virtual production at its heart.
Virtual production expands what’s possible for TV commercialsLED screens and in-camera VFX are spreading beyond Hollywood and into the hands of smaller production companies. For agencies like Quite Brilliant creating short-form content, this cutting-edge filmmaking technology offers more creative options and improved cost efficiencies.
Unreal Futures: Create your first 3D advertisement in Unreal EngineIn our new learning pathway, you’ll see how global creative partner MediaMonks teams up with OreoTM to innovate and disrupt advertising production. Next, you'll create your own cookie commercial, swapping out product packaging, adjusting lighting and camera animation to create a realistic-looking TV ad.
Harrods menswear department gets a real-time makeoverWhen COVID-19 restrictions meant filming real-life models was not an option, DBLG harnessed the power of real-time workflows in Unreal Engine to create ethereal films for a takeover of the Harrods menswear department.
Digital showrooms enrich Pagani hypercar configuration experiencesA real-time configurator developed by MHP, combined with fully configurable automotive sales content, helps Pagani provide a top-end sales service to its exclusive client base.
A driving force: real-time rendering on The Mill’s high-octane F1 adsDiscover how creative content studio The Mill harnessed the power of real-time rendering to deliver the launch promo idents for the new F1 2020 season on a tight schedule ahead of Sky’s TV coverage.
Real-time tools accelerate workflows on Honda’s anime-inspired adsAutomotive giant Honda partnered with the iconic Neon Genesis Evangelion franchise and animation studio Graphinica to develop commercials for the new Civic hatchback that fuse anime elements with photorealistic CG.
Real-time rendered versions of Nissan’s ads hint at the future of TV advertisingCars and environments are swapped out efficiently in real time at the highest visual fidelity in a proof-of-concept version of Nissan’s ident films for the ICC Cricket World Cup, thanks to a pioneering workflow for configurable TV advertising.
Air Canada uses VR to showcase its top-flight business class service Air Canada used to rely on transporting a physical airplane seat to trade shows to demonstrate its business class service. Now it’s harnessing the power of interactive visualizations built in Unreal Engine to create a cost-effective VR marketing experience.
Real-time talking animals with DemodernUsing Unreal Engine, Demodern Creative Technologies created a VR experience that convincingly projects the nuances of human facial and body motion to an animal.