Hear why one Belarusian studio has gone all in on LED virtual production, as they explore a pipeline that’s not only helping them create quick ads for mega-games, but a sci-fi series based on one of Russia’s most well-known stories.
How do you recruit for a job that’s off the planet? Boutique studio Duck Factory was tasked to find out. Learn how the team there worked with the European Space Agency to create a recruitment ad that would get new astronauts off the ground.
Fortnite players can now dress in stunning digital versions of Balenciaga silhouettes. Find out how the pioneering fashion house has created a mind-bending, world-blending transmedia experience, reusing those same Fortnite character models for real-world 3D billboards, traditional promo materials, and more.
Like kids did in decades gone by, today’s youth explores identity through fashion—only now, they’re dressing to impress in the proto-Metaverse worlds found online. Enter RTFKT, AKA the ‘digital Supreme,’ with a range of otherworldly CG sneakers and bold vision for fashion’s future.
Creating an animated short film in less than three months with a very small team while working from home is no mean feat. But that’s exactly what one Cornish studio has achieved. Adapted from wordless children’s book Wylder, the film is rendered entirely as final pixels in Unreal Engine.
The power of AWS cloud computing and Unreal Engine real-time rendering has been combined in Mackevision’s new render-on-demand system, offering a way to create personalized, photorealistic marketing assets in seconds.
As the Ferrari 296 GTB becomes the first real-life, drivable car in Fortnite, we look at how Ferrari’s early adoption of real-time technology paved the way for this achievement—and why it makes the brand perfectly poised to capitalize on the Metaverse.
Effectively catering to local tastes and cultures is a challenge for global brands like OREO. With a myriad of packaging variations to reflect different flavors and languages, commercials have to be recreated numerous times. That’s why MediaMonks is finding new efficiencies with real-time rendering in Unreal Engine.
When VW needed an innovative way to create a commercial for its new electric SUV, it opted to bring the location to the car rather than taking the car to different locations. Find out how virtual production workflows and an LED stage resulted in faster, greener, more cost-effective automotive marketing.
With the pandemic ruling out attending events in person and next-generation vehicles to promote, BMW Group needed a new way to reach its audience. The solution lay in an immersive, multi-format digital event with Unreal Engine-powered virtual production at its heart.
LED screens and in-camera VFX are spreading beyond Hollywood and into the hands of smaller production companies. For agencies like Quite Brilliant creating short-form content, this cutting-edge filmmaking technology offers more creative options and improved cost efficiencies.
When COVID-19 restrictions meant filming real-life models was not an option, DBLG harnessed the power of real-time workflows in Unreal Engine to create ethereal films for a takeover of the Harrods menswear department.