The power of AWS cloud computing and Unreal Engine real-time rendering has been combined in Mackevision’s new render-on-demand system, offering a way to create personalized, photorealistic marketing assets in seconds.
As the Ferrari 296 GTB becomes the first real-life, drivable car in Fortnite, we look at how Ferrari’s early adoption of real-time technology paved the way for this achievement—and why it makes the brand perfectly poised to capitalize on the Metaverse.
When AVSimulation set out to improve SCANeR, their all-purpose automotive simulator software, they chose to convert it to an Unreal Engine platform. The shift enabled them to improve the software’s flexibility, modularity, and realism while also providing customers with a slew of new options.
Multiple brands and dozens of car lines necessitate an efficient, global approach to visualization. At VW Group, the solution to that challenge is the Automotive Visualization Platform—an innovation that began at Audi and now provides real-time configurators, images, and videos for the entire group.
When VW needed an innovative way to create a commercial for its new electric SUV, it opted to bring the location to the car rather than taking the car to different locations. Find out how virtual production workflows and an LED stage resulted in faster, greener, more cost-effective automotive marketing.
With the pandemic ruling out attending events in person and next-generation vehicles to promote, BMW Group needed a new way to reach its audience. The solution lay in an immersive, multi-format digital event with Unreal Engine-powered virtual production at its heart.
A bold pitch to NASA has resulted in the most immersive space project ever created. For the first time, anyone can board the International Space Station (and even walk in space) with the help of VR and a breathtaking new exhibit.
When EDAG needed a way to reach a wider audience with its next-generation autonomous vehicle, it built a virtual showroom in Unreal Engine that could be used both to showcase the concept to prospective clients and to create a wealth of marketing videos and imagery.
Autonomous systems require highly realistic environments, which in turn require huge amounts of data. Find out how Duality Robotics leverages a data format from the world of animated films to drive autonomous vehicles, robots, and drones.
Unreal Engine can be the open platform and data model that covers the entire automotive pipeline from end to end. In this guide, we explore how real-time technology can transform workflows and processes across different automotive departments.
From AI parking systems to advanced features for timber truck drivers, GEISTT AB is helping Scania test out HMI prototypes in real-time simulations for its existing and new generation of heavy vehicles.
High-end automotive maker the BMW Group now has a single real-time platform connecting departments throughout its business, from design to manufacturing to sales. The results are faster design iterations, better-informed planning decisions—and a more compelling sales pitch.
When asked to create a short brand film for Epic Games, artist and director FILFURY and his team at The Mill dove right into Unreal Engine. Here, we go behind the scenes to see some of the effects being created.
Automotive giant Honda partnered with the iconic Neon Genesis Evangelion franchise and animation studio Graphinica to develop commercials for the new Civic hatchback that fuse anime elements with photorealistic CG.