Multiple brands and dozens of car lines necessitate an efficient, global approach to visualization. At VW Group, the solution to that challenge is the Automotive Visualization Platform—an innovation that began at Audi and now provides real-time configurators, images, and videos for the entire group.

When Audi created the third incarnation of its digital showroom, it was determined to make the most of the real-time data. With full access to the Unreal Engine project, they can reuse and further develop the assets for a wide range of marketing purposes.

When Audi and partners Mackevision started work on the latest incarnation of their real-time digital showroom, they wanted to provide customers with the most realistic experience possible. Find out why they chose Unreal Engine.