Spotlight
How do you produce a commercial with a stadium full of screaming soccer fans that doesn’t break the bank or require hours of rotoscoping? Find out how PXO and partners used LED stages and virtual production workflows to achieve just that.
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Spotlight
Virtual production conjures up excitement for Diablo Immortal
To bring an epic battle to life in miniature on the commercial for the new mobile Diablo game, Impossible Objects combined hybrid virtual production, live action, and full in-engine visualization. Find out how real-time workflows in Unreal Engine slashed the project timeline by half.
Spotlight
How BY Movie Production Company and Wargaming created a World of Tanks ad in three days with virtual production
Hear why one Belarusian studio has gone all in on LED virtual production, as they explore a pipeline that’s not only helping them create quick ads for mega-games, but a sci-fi series based on one of Russia’s most well-known stories.
Spotlight
Recruiting astronauts with virtual production
How do you recruit for a job that’s off the planet? Boutique studio Duck Factory was tasked to find out. Learn how the team there worked with the European Space Agency to create a recruitment ad that would get new astronauts off the ground.
Spotlight
Balenciaga blurs real with Unreal in Fortnite
Fortnite players can now dress in stunning digital versions of Balenciaga silhouettes. Find out how the pioneering fashion house has created a mind-bending, world-blending transmedia experience, reusing those same Fortnite character models for real-world 3D billboards, traditional promo materials, and more.
Spotlight
Holograms and flames: RTFKT reinvents sneakers for the virtual world
Like kids did in decades gone by, today’s youth explores identity through fashion—only now, they’re dressing to impress in the proto-Metaverse worlds found online. Enter RTFKT, AKA the ‘digital Supreme,’ with a range of otherworldly CG sneakers and bold vision for fashion’s future.
Spotlight
Engine House tames animated short Wylder with real-time workflows
Creating an animated short film in less than three months with a very small team while working from home is no mean feat. But that’s exactly what one Cornish studio has achieved. Adapted from wordless children’s book Wylder, the film is rendered entirely as final pixels in Unreal Engine.
Spotlight
Personalized advertising with Mackevision’s AWS-powered render-on-demand system
The power of AWS cloud computing and Unreal Engine real-time rendering has been combined in Mackevision’s new render-on-demand system, offering a way to create personalized, photorealistic marketing assets in seconds.
Spotlight
Ferrari races towards the Metaverse with real-time technology
As the Ferrari 296 GTB becomes the first real-life, drivable car in Fortnite, we look at how Ferrari’s early adoption of real-time technology paved the way for this achievement—and why it makes the brand perfectly poised to capitalize on the Metaverse.
Spotlight
MediaMonks helps global brands scale advertising campaigns with real-time rendering
Effectively catering to local tastes and cultures is a challenge for global brands like OREO. With a myriad of packaging variations to reflect different flavors and languages, commercials have to be recreated numerous times. That’s why MediaMonks is finding new efficiencies with real-time rendering in Unreal Engine.
Spotlight
Volkswagen turns to virtual production for greener car commercials
When VW needed an innovative way to create a commercial for its new electric SUV, it opted to bring the location to the car rather than taking the car to different locations. Find out how virtual production workflows and an LED stage resulted in faster, greener, more cost-effective automotive marketing.
Spotlight
BMW Group unveils next-gen vehicles using virtual production
With the pandemic ruling out attending events in person and next-generation vehicles to promote, BMW Group needed a new way to reach its audience. The solution lay in an immersive, multi-format digital event with Unreal Engine-powered virtual production at its heart.
Spotlight
Virtual production expands what’s possible for TV commercials
LED screens and in-camera VFX are spreading beyond Hollywood and into the hands of smaller production companies. For agencies like Quite Brilliant creating short-form content, this cutting-edge filmmaking technology offers more creative options and improved cost efficiencies.
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Unreal Futures: Create your first 3D advertisement in Unreal Engine
In our new learning pathway, you’ll see how global creative partner MediaMonks teams up with OreoTM to innovate and disrupt advertising production. Next, you'll create your own cookie commercial, swapping out product packaging, adjusting lighting and camera animation to create a realistic-looking TV ad.
