Build: for Automotive events are where real-time workflows converge with AI, cloud, and big data in a showcase of the most innovative technology projects in the automotive industry. Learn how these factors are transforming traditional pipelines across design, engineering, and marketing, making them faster and more cost-effective, and freeing them of constraints on creativity.
“I was really inspired, meeting all these people and seeing how they work with the same technology but in really different ways to create these amazing experiences.”
- Emma Schröder, Senior Consultant, MHP - A Porsche Company
Dive into Build: Munich ’19
Find out about the innovative real-time projects showcased by Audi, Daimler, Mercedes, BMW, and McLaren at Build: Munich ’19 for Automotive.
Nissan: A pioneering workflow for configurable TV advertising
Untold Studios explains how it used real-time rendering to power a pioneering workflow for TV advertising in a proof-of-concept version of Nissan’s ident films for the ICC Cricket World Cup.
Audi is putting real-time workflows such as Pixel Streaming and agile global updates to its dealerships’ digital showrooms at the heart of its plans for the future.
Mercedes showcases an experimental project aimed at marrying the sensation of being in a moving vehicle with engaging visuals provided via a VR headset.
A look at Apollo 11 Mission AR, a UE4-powered Microsoft HoloLens 2 demo that uses Holographic Remoting to bring high-end PC graphics to mixed reality and display holograms of immense detail.