Industrial Toys Licenses the Unreal Engine for Multiple Titles

By Unreal Engine

PASADENA, CA and CARY, N.C. – Industrial Toys has entered into a long-term, multi-title licensing deal with Epic Gamesto use the studio’s award-winning Unreal Engine technology to develop multiple games for mobile platforms. Under the agreement, Industrial Toys is developing its first game using the latest Unreal Engine 3 (UE3) tools and feature set.

“Industrial Toys is about designing deep, involved experiences for core gamers designed specifically for mobile devices,” said Alex Seropian, chief executive officer, Industrial Toys. “Unreal Engine technology will help us deliver on that promise, providing a world-class toolset to reach a high level of production value, an unmatched pipeline for content and all the features that let our designers unleash their imaginations.”

“We’re really excited to see what Industrial Toys will do with Unreal Engine technology, especially given their focus on triple-A mobile game development and fantastic pedigree as a studio,” said Joe Kreiner, head of North American licensing for Epic. “They’ve assembled a dream team of developers to push the boundaries of what core players expect from gaming experiences on mobile devices, and we fully support their vision.”

Industrial Toys’ chief technology officer, Brent Pease, added, “Our team members have worked with the Unreal Engine for a long time across many projects, so we’re pumped to focus that power in the mobile space. Given our quest to make the best-looking mobile games out there, the graphics prowess of the engine makes this partnership a no-brainer.”

About the Unreal Engine

Developed by Epic Games, the award-winning Unreal Engine is known for its cutting-edge graphics, best-of-breed tools and scalability across multiple platforms. Unreal Engine 3’s highly mature toolset and content pipeline consistently evolve along with its advanced mobile features, multi-core processor support, optimizations for numerous platforms and massive world support. Unreal Engine 3 is designed to accelerate developers’ productivity for computer and video games, mobile games and applications, training simulations, 3D visualizations, digital films and animated entertainment. Integrated with two dozen leading middleware technologies, Unreal Engine 3 holds more than 20 technology awards, including eight Game Developer Front Line Awards and four Develop Industry Excellence Awards. Additional information on the Unreal Engine can be obtained at http://www.unrealengine.com.

About Industrial Toys

Industrial Toys is a privately held developer and publisher of mobile games for core gamers. Headquartered in Pasadena, CA, the studio is mobile to the core, with games that let you have an intense session at home that blows your mind apart as well as a 30-second experience that still moves you forward while you’re waiting for the bus. Each game goes deep on story and community in addition to production value to create a new level of immersion on mobile devices. For more information on Industrial Toys, please visit http://www.industrialtoys.com.

About Epic Games

Epic Games, Inc., based in Cary, NC and established in 1991, develops cutting-edge games and cross-platform game engine technology. The company has created multiple million-selling, award-winning titles in its “Unreal” series, including “Unreal Tournament 3” for PC, PlayStation®3 and Xbox 360®. The first two games in Epic’s “Gears of War” franchise have sold more than 13 million copies and won more than 50 game of the year awards. The third installment, “Gears of War 3,” sold more than 3 million copies within its first week of release, catapulting the franchise beyond $1 billion in lifetime sales. Epic’s Unreal Engine 3 holds more than 20 industry technology awards and powers many bestselling games. Additional information about Epic can be obtained at http://www.epicgames.com.

Epic, Epic Games, Gears of War, Gears of War 3, Unreal, Unreal Development Kit, UDK, Unreal Engine, UE3, and Unreal Tournament are trademarks or registered trademarks of Epic Games, Inc. in the United States of America and elsewhere. All other trademarks are the property of their respective owners.

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