Courtesy of MHP – A Porsche Company

Catch up on Unreal Fest 2022 content for automotive

November 30, 2022
This year’s Unreal Fest in New Orleans was a blast, featuring more than 120 sessions across three action-packed days, including a special track for the automotive industry. If you couldn’t make it to the event, you can catch up on those illuminating sessions—featuring speakers from HYPERBOWL, Ford Motor Company, MHP, Accenture Song’s Metaverse Continuum Business Group, and Epic Games—right here.

Never Shoot a Car on Location Again!

Virtual production has revolutionized the production of commercials for cars—so much so that you can now shoot one anywhere in the world on a virtual stage. With a client list that includes Audi, BMW, Genesis, Mercedes Benz, Polestar, Porsche, Rolls-Royce, and Volkswagen, industry-leading VP facility HYPERBOWL’s CEO Eno Henze reveals what the process entails, and explains the benefits not only for the industry, but for the planet.

An Unreal HMI in the Seventh-Generation Ford Mustang: Ford's Vision of the Future

In this presentation, speakers from Ford Motor Company and Epic Games discuss the future of the human machine interface (HMI) and what real-time technology brings to connected vehicles. Find out what convinced Ford that a game engine was the right tool for HMI design, and why they chose Unreal Engine, and get a look at the company’s Unreal Engine-based vehicle configurator for reviewing HMI content.

Can the Metaverse Sell Cars?

This talk by MHP’s Associate Partner and Head of Immersive Experience Stephan Baier and Technical Lead Kim Wagner reveals how global luxury brand Aston Martin began fascinating brand enthusiasts and converting potential customers with metaverse experiences. The presentation covers everything from the first days and technical specifics to how a global metaverse platform was integrated into normal business operations at the company.

Closing a CGI Automotive Chapter 

Over the last three decades, the automotive industry has perfected CGI and taken the car-buying experience from the pages of catalogs to immersive digital experiences. In this presentation, Accenture Song’s Managing Director Timo Wirtz charts the course of this evolution, while representatives from the company’s Metaverse Continuum Business Group look at what’s coming next.

As well as focused content for automotive, simulation, architecture, games, and media & entertainment, Unreal Fest 2022 also featured many presentations that are of interest across all industries. You can see all the sessions on our event page. We hope you find them informative and enjoyable.

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